Notes
Notes on growth, search, and AI visibility.
Working notes on getting products found — in Google, in paid, and in AI answers.
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SEO IRL 2026 Review: Two Inspiring Days of Data-Driven SEO in Toronto.
SEO IRL 2026 was one of the most useful SEO events I've attended: practical, packed with original data, and refreshingly free of hype. I left Toronto with pages of notes, a clear plan for AI search, and real optimism abo