Eugene Savilov

Online marketing · AI visibility

I help products get found, chosen, and grown.

CMO and product marketer in Toronto. I work on growth systems, search, paid acquisition, and the new layer of visibility inside AI answers — for SaaS, marketplaces, and digital products.

Toronto, Canada LinkedIn Notes Get in touch
ES

01What I Can Help With

Hands-on growth, not a slide deck.

I step into the work: positioning, channels, measurement, and the messy middle between product and demand.

  • Growth systems for SaaS

    Channel mix, funnel design, and a weekly operating rhythm that compounds instead of resetting every quarter.

  • AI visibility

    Get cited in ChatGPT, Gemini, and AI search — not only ranked in classic Google. Structure, sources, and measurement.

  • Paid acquisition that pays back

    Google Ads, Performance Max, and paid social with creative, bidding, and unit economics you can defend.

  • Product launches & positioning

    Messaging, GTM sequencing, and distribution so a launch is more than a blog post and a hope.

  • SEO that still compounds

    Technical foundations, content systems, and search intent — built for both people and the models that summarize you.

  • Analytics, CRO, decisions

    What to measure, what to ignore, and the tests that move revenue instead of vanity charts.

02Experience

Twenty years across product, growth, and the web.

I have shipped and scaled marketing for SaaS, e-commerce, mobile apps, and marketplaces — from the first pixel to C-level ownership.

  1. 2024 — Present

    Chief Marketing Officer

    VinAudit

    Own marketing strategy and execution for a vehicle-history platform: product launches, paid and organic growth, and channel economics across a distributed team.

  2. 2022 — Present

    Product & Marketing Lead

    VinAudit

    Ran the product development lifecycle and go-to-market: positioning, budgets, traffic KPIs, and the loop between what we ship and what the market wants.

  3. 2019 — 2022

    Growth Lead & Product Marketing

    KeepSolid

    Launched a SaaS platform and grew privacy and productivity products across SEO, SEM, ASO, email, partners, and paid social.

  4. 2016 — 2017

    Ecommerce Marketing Manager

    AUTODOC

    Cross-sell, mobile UX, and catalog work that lifted revenue 30% at one of Europe’s largest auto-parts retailers.

  5. 2006 — 2019

    Earlier: product marketing & the web

    ORANGEAR, MySignature, Amazon, FIALAN

    SaaS launches, affiliate and performance marketing, Amazon PPC, and years as a web developer who also owned SEO and paid media.

03Community

I learn in public and bring notes back.

Conferences, working notes, and conversations with operators who are figuring out search, ads, and AI in real time.

  • SEO IRL

    I attend, take dense notes, and publish recaps so the room travels further than the two days on site.

    Notes on LinkedIn

  • AI visibility conversations

    Open notes on ChatGPT search, OpenAI ads, and what actually shows up when people ask a model instead of Google.

    Follow along

  • Operator notes

    Launch checklists, Performance Max practice, and the unglamorous work of making distribution repeatable.

    Read the archive

  • Mentorship & working sessions

    Happy to talk through a product, a channel, or a stuck growth problem. Serious questions, no pitch theater.

    Write to me

04Notes

Notes on growth, search, and AI visibility.

Working notes on getting products found — in Google, in paid, and in AI answers.

All notes

05Contact

Tell me what you are working on.

Share a bit of context. I read every note and will get back to you.